We'll help you create Instagram posts straight from any project. Social Spotlight picks the best photos from each project and writes captions and hashtags that work. If you already have an Instagram account, we can scan it to match your voice so the captions in your posts stay on brand. After your post is ready, you can decide whether to publish it now or schedule it for later on Instagram.

Here are a few things to keep in mind before you begin:

You need a wedding project to use Social Spotlight. For now, we only create posts for wedding photos.
If you want to connect your Instagram to Imagen, your Instagram account must be a business one.

Connect Instagram to Imagen

When you connect your Instagram account to Imagen, you can post directly from Imagen to Instagram. Social Spotlight doesn’t post without your permission or make any changes to your account. Also, it scans your Instagram account for your caption style so they are closer to your voice.

You only need to connect to Instagram once, and you can disconnect whenever you want.

From the sidebar, click Social Spotlight.
Click Connect Instagram.
Enter your credentials for your Instagram account, and click Log in.
Give Instagram the default permissions to connect to Imagen, and click Allow. If you get a 400 Session Invalid error, follow the steps in this guide.

Below are the default permissions that you need.
Sometimes, there is a pop-up window at the top of the screen. Click Open ImagenAI.

Instagram connects to Imagen and confirms the connection.
Click Close. In Imagen, your Instagram icon is at the top right corner of Social Spotlight.

Disconnect Instagram from Imagen

When you disconnect Instagram from Imagen, you can’t publish your posts directly to Instagram any longer. Instead, you can either get your post assets by email or download them. Also, your captions will no longer be in your Instagram voice.

Click your Instagram icon, and then click Disconnect.
Click Disconnect again to confirm.

Create a post with Social Spotlight

After your edits are ready, you can create a social post from the photos in your project. You review the post, save it, and decide to create a new one from the same project.

From the sidebar, click Social Spotlight.
Click Get started.
From the list, choose the project that has the photos to post.
Click Next.
(Photograhy type doesn’t match project) When the photography type for the post doesn’t match your post, you need to choose it, and click Next. If you don’t see your photography type, pick the closest one. We’re adding more photography types soon.
Click Create a post. Social Spotlight generates your post. This can take up to 15 minutes. When your post is ready, it has a tag that says Review post.
Click the post to review it.
(First time reviewing a post) Choose the types of photos you like to see in your posts by selecting the most relevant storylines.
Click Save changes.
If you don’t have a preference, click Choose for me. If you would like to see different storylines for a post, click Request storyline, and fill out the form.
Review the post. Use the arrows to go through the photos.
If you want a completely new post, click Show me a new post. Feel free to try a few until you see a post you like.
To crop photos, add more photos, change their order, switch photos, and edit captions and hashtags, see Edit your post.
To use the post immediately, click Use post now, and then click either Publish on Instagram, Download post, or Email to me.

The email is the one you used to sign up for Imagen.
Copy the text from the email to get the captions and hashtags. Then, download your photos. You’re ready to post to Instagram.

To schedule a post to Instagram, click Schedule post. When Social Spotlight schedules a post, we consider the other dates in your calendar and use industry best practices for spacing them out. Instagram will post on the date you set.

In the calendar, verify the date and time of the reminder, and click Save. To change the reminder date, drag and drop it to the new date, or hover and click Edit to change it. To schedule the post for next month, drag it to the bottom right of the page.

Edit your post

From the sidebar, click Social Spotlight.
Click a post to open it.
Under Caption, edit the caption or click the refresh button for a new caption.
Also, if you want your captions to match your Instagram voice, click the Instagram link to scan Instagram. You need your Instagram username, and your Instagram account needs to be public.
Drag and drop photos to change their order. The first one is the cover for your post.

Hover over a photo you want to change, and click the Refresh button to randomly pick another photo within the same storyline, or click the garbage can to delete it.

Click Crop to crop all the photos in your post.

Choose the aspect ratio you want for all your photos in the post, and then click Done.

Click Browse photos to add new photos or switch to the photos you like better.

Social Spotlight only shows you photos that are rated the highest for social media. Choose up to nine photos for each post. Click Update.

Click Add photo to add a new photo to the post.

If you want a different storyline, create a new post instead.

Publish your post now, email it, or download it

You can publish your post straight to Instagram, download the photos, captions, and hashtags locally, or get an email with all these assets attached. The email is the one you used to sign up for Imagen.

From the sidebar, click Social Spotlight.
Find the post you want to use, and click it. The post opens.
Click Use post now.
Click Publish on Instagram to publish your post immediately. Click Email to me to receive an email with the captions, hashtags, and photos attached. The email is the one you used to sign up for Imagen. Click Download post to download the captions, hashtags, and photos to your computer.

Schedule your post to publish later

You can schedule a post to publish later, and Instagram will publish it on the date you set. If you let Social Spotlight schedule it, it considers the other dates in your calendar and adheres to industry best practices for spacing out your posts.

From the sidebar, click Social Spotlight.
Find the post you want to schedule, and click it. The post opens.
Click Schedule post. You’re reminded that you are scheduling a post to Instagram that will be available to your followers.
Click Schedule post to confirm.
Calendar opens.
Click Save to keep the suggested date, or change it and then click Save. Instagram will automatically publish your post on the set date.

Managing your scheduled posts

You can see all your scheduled posts in the calendar. From there, you can change the scheduled date of the posts, re-publish posts you already published, edit posts, and delete them.

From the sidebar, click Social Spotlight.
Click the Calendar tab.

Your scheduled posts show up in the calendar.
To change the scheduled date or to re-publish a post, drag and drop it to the new date, or hover and click Edit to change it. If you want to move it to the next month, drag the post to the bottom right of the page.
To edit a post, click it and then click Edit. See Edit your post for more info.
To create a new post from the same project, click it, click the three dots, and then click New post from project. See Create a post with Social Spotlight.
To use a post now, click it, click the three dots, and then click Use now. See Publish your post now, email it, or download it.
To delete a post, click it, click the three dots, and then click Delete post.

Social Spotlight statuses and shortcuts

In the Social column on the Projects page, there are statuses for all the stages in creating posts. When you click some of the status icons, they act as shortcuts to complete the relevant stage in the process.

Status and shortcut	Meaning
	Click to get photos ready for a post.
	Getting the post ready is in process and might take up to 15 minutes.
	Click to get a suggestion for a post.
	Social Spotlight isn’t available after culling. Also, it is only for wedding photography.
	Your post is saved. Click to create a new post from the same project.