After your free trial ends, you need to subscribe to an editing plan to continue using Imagen. Contact us anytime if you need help choosing a plan.

How editing plans work

Imagen offers three editing plans, depending on how you shoot and edit.

See our pricing page for current rates.

Pay-as-you-go: billing and base fee

With Pay-as-you-go, you pay a monthly base fee. Beyond that, you only pay for the edits you use.

Your first charge comes one month after you subscribe, and covers the base fee plus the photos you edited that month. After that, you're billed on the same day every month.

If you don't edit enough to cover the base fee, the difference turns into credits. Pay-as-you-go plans and credits are non-refundable.

Limitless: unlimited editing for individual photographers

For individual photographers who shoot their own work, Limitless offers unlimited editing and culling, including unlimited AI edits, AI tools, and AI culling. This plan isn't available for teams.

• Monthly plan: renews automatically on the same day each month.
• Annual plan: you pay for the year upfront, and it renews automatically on the same date the following year.

Business: pricing for teams and studios

If your studio has multiple photographers shooting and editing independently under one account, choose the Business plan. It includes multiple photographers and computers on one account, high-volume editing capacity, full API access, a dedicated success manager, and priority support.

Contact our sales team to learn more.

How culling plans work with Limitless and Pay-as-you-go

Limitless 

Culling is included in the Limitless plan. 

Pay-as-you-go 

If you have Pay-as-you-go, you can add a monthly or annual culling plan for unlimited culling. Either way, you're billed as soon as you subscribe, and we waive the minimum monthly fee.

• Monthly plan: Culling, editing, and other charges arrive on one invoice each month.
• Annual plan: You'll still get a monthly invoice for your edits and other charges.

What are Imagen credits?

Use Imagen credits to pay for almost anything from Imagen, including your monthly charge.

You can't use credits to buy an AI Profile, since the seller receives the proceeds from that sale. You also can't use credits to pay for a Limitless subscription, since credits are purchased at a discount.

Here's how to get credits:

• Referrals (subscribers only): invite a friend to Imagen, and we give you credits once they subscribe.
• Discount overages: if a discount is worth more than your monthly charge, we return the difference in credits.
• Pay-as-you-go shortfalls: if you didn't edit enough to cover the minimum monthly charge, we return the difference in credits. You can't use these credits toward the minimum monthly charge.
• Buy credits upfront: Buy credits to pay your monthly charge. The more you buy, the more free credits you get. This only applies to pay-as-you-go customers paying without a promo or discount.

AI tools

AI tools help you save time on cropping, straightening, smoothing skin, and other local adjustments. 

With our Pay-as-you-go plan, add the AI tools that fit each project, and you're charged for them on top of your editing costs. AI tools in beta are free. Use them as much as you like.

With our Limitless plan, the AI tools are included in your plan.

Cloud Storage: plans and pricing

Lightroom Classic users can automatically back up their photos with a Cloud Storage plan, for an extra charge. See our Cloud Storage guide for more on how it works.

Common questions

How many edits do I need to make per year to justify switching to the Limitless plan?

Limitless offers the stability of a fixed payment, access to all our AI tools, and AI culling. Based on the cost of the annual Limitless plan, we estimate you need to make around 20,000 edits per year to justify the switch.

For more on the different plans, see our pricing page.

Which currencies do you support?

We frequently update the currencies we support. See our pricing page.

Who absorbs the conversion fees?

Imagen pays for the conversion fees.

What payment methods can be used to subscribe to Imagen?

Pricing, billing currency, and available payment methods vary by country. You can subscribe with a credit card, a transfer from a US bank, PayPal, or, where supported, Google Pay and Apple Pay.

Does updating my payment method affect my subscription?

You can only use one payment method at a time. If you switch your payment method, the new one applies to all payments, including your subscription.

What happens if my payment fails?

If a payment fails, we'll send you notification messages and give you a 6-day grace period to update your payment method. We'll automatically retry your card four times a month. See What to do if your payment method is declined for more info.