Edit with Imagen for real estate photographers

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Get started with Imagen

Imagen is an AI-powered solution that eliminates hours of busy work from post-production for professional photographers. We use AI to speed up your workflow while preserving your style and leaving you in full control of the final results. 

In real estate photography, we can save you time with HDR bracketing and merging, correcting perspective, and window pulls, as well as automating your whole post-production workflow. This guide takes you through the main steps of working with Imagen. 

If you haven’t signed up for Imagen and installed it on your computer, here’s a quick introduction to Imagen with some helpful links.

1 Use an AI Profile that matches your style

Before you start editing your photos with Imagen, you need an AI Profile to predict your style and correct the color and white balance in each photo as you would. It’s best to create your own Personal AI Profile, but if you don’t have enough original edited photos, you can use one of our ready-made profiles for real estate photography.

Recommended: Create your Personal AI Profile with 3,000 edited photos

If you have 3,000 edited photos in the original RAW or JPEG format, we recommend creating a Personal AI Profile for best results. Note you can’t use final JPEGs to create a profile. 

You can use one profile for exterior, interior, and drone photos, as long as you have enough examples of each when you create your profile. 

For help creating your profile, see one of these guides, depending on your editing software:

As you use your profile and upload your final edits, it learns from you and gets closer to your style.

Choose an Imagen real estate profile and update it with your edits

If you don’t have 3,000 edited photos in the original RAW or JPEG format, get started with our Elegant Home and Nature Home profiles. These profiles were trained on real estate photos to correct the color and white balance in exterior, interior, and drone photos. If the style isn’t exactly what you like, you can make these profiles closer to your own as you use them. See 4 Upload final edits to make your profile closer to your style.

2 Upload a project and edit faster with real estate AI tools

Depending on whether you are editing with Lightroom Classic or another Adobe editing software, the workflow is slightly different. See one of these guides, depending on your editing software:

At this stage, you add AI tools that are specific to real estate. Read these guides to understand how to use each tool:

Guidelines for real estate photography

  • Upload one catalog or folder of photos per Imagen project. Upload all the photos, including single exposures, brackets, interiors, exteriors, and aerial shoots. 
      
  • Choose real estate as your photography type to get the AI tools for real estate photography. Hover over each AI tool to see a demo of how it works.


  • If you’re editing with Window Pull, add HDR Merge as well for best results.

3 Download and review edited photos in Adobe editing software

When your project is ready for review, you download and adjust the edits to your computer. 

If you use Window Pull, you can adjust the Window Pull mask.

 

Download a project for review

When you use the HDR Merge AI tool, Imagen creates one new photo that merges each set of bracketed photos.

  • If your original photos are RAW, the format of the new photo is DNG.
  • If your original photos are JPEG, the format of the new photo is JPEG.

When you review your edits, you review the new photos in Lightroom Classic or another Adobe editing software. These photos have the same name as the original ones with the suffix -HDR and are in a sub-folder of the folder you uploaded to Imagen.  



Downloading again from the same catalog or Adobe project creates another sub-folder with the new merged photos.

4 Upload final edits to make your profile closer to your style

When you finish tweaking your edits, upload them to Imagen so your profile will eventually get closer to your style. You need a certain number of edits to fine-tune your profile.

If there are general changes that you always want to make immediately, you can adjust your profile.

 

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